Friday, May 12, 2017

How To Grow Into An Instagram Beauty Influencer

By Kenneth Scott


Since the internet came into being, companies have adopted strategies that conform with the changing times in as far as commerce is concerned. Today, many adverts are run over the internet, pretty much with the same tenacity that companies used to employ on print media. With a significantly large user base, the internet offers companies a platform on which to reach billions of potential customers. Among the numerous beneficiaries of internet marketing are users who possess an orientation towards business thinking. With a constant surge in smart phone usage, you can get a share of the pie as an Instagram beauty influencer.

Years after its launch, Instagram continues to attract new users, surpassing some of the most popular social networking sites. Companies continue to use it to expand their markets with the help of influencers. These are users who are followed by millions of fellow users. The common trait among top influencers is the fact that they took time to grow and used certain strategies to do so.

If you are new to the world of social media, building yourself a persona can be incredibly arduous. You must begin with a small following and post your updates in a unique way. This is what most aspiring influencers do not know. According to research, as much as 50 percent of users in Instagram are subscribers of specific brands. Gaining some influence over a small fraction of this percentage will undeniably place you on a pedestal to the kind of stardom required to get these brands to approach you.

Firstly, change the kind of tutorials you make. Many users like seeing video tutorials as opposed to text. If you are a great makeup artist for instance, start by filming yourself applying makeup. To excel, treat it as a normal day at work. Invest in a good video camera and have someone film you as you try out styles that are often found captivating.

At the same time, it would not hurt to do a little research on the latest trends in the beauty industry. Once you get perfect at a particular style, film yourself and upload it to your page. Your followers will take note of it and invite their friends to start following you, growing your fan base by the day.

Having what it takes to think outside the norm is a good quality to have. Take some time to brainstorm and visualize ideas that can help propel you to global recognition. If you know of a cosmetic that has got multiple applications that are unknown to others, be sure to record its unknown applications and share the recording with everyone else.

When uploading photos and videos, ensure you caption them well. A good caption is one that features inspirational quotes. An important thing to do is to avoid endorsing a specific brand intensively. All you should do is list the products you use at the end of your tutorials in a mild manner.

No one likes having a product shoved right in his face. If you take a modest approach, your numbers will gradually rise. In the process, brands will take note of your huge influence over fellow users and offer you lucrative deals.




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